This is a much-neglected field in Africa yet it is an essential component of any feasibility study. South Africa offers some publicly available market data through state departments or parastatals ; industry associations are also a valuable source of sector specific information , some of which is available for purchase. Other industry reports are available from commercial sources and tend to be expensive. Rural research is difficult, slow and expensive but it can be accomplished with the support of rural and agricultural organizations. ExecuThink is pleased to offer its research services, whether you require exploratory and trend information, or survey-driven statistical information. We are able to assist with your research requirements.